Client: Intuit/MRI
Project: Lead Generation Direct Mail

Problem: Intuit/MRI wanted to encourage “fence sitters” to identify themselves as qualified leads by offering a “trade-in bounty” on whatever software they were currently using.

The Challenge: In addition to the challenge of generating leads, Richards Communications was challenged to beat the results of a “traditional” direct mail shop with prior Intuit history.

The Solution: Richards Communications created an attention-getting mailer that housed a mini-CD. The CD linked the viewer to a calculator page on the MRI website to learn what their trade-in bounty amounted to.

The Result: The response to the Richards approach was more than four times the response to traditional letter mail. 80% of the leads generated were new names. The program’s sales potential represents over a half-million dollars in new sales.

Aggressive. Innovative. Effective. Productive.